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CHARLES
'ZOOBIE'
MARTIN
3 cups
Blueberries
PROFILE
U.S. Air Force Veteran
Business Development I Customer Relations
Strategic Partner I Product Marketing
Training & Simulation Instruction
Charles is a motivated business development and marketing professional with more than 14 years of experience connecting businesses with growth opportunities. Called 'Zoobie' by his friends, he is a proven performer in domestic, international, government and B2B sales who understands that successful business development is accomplished through identifying the customer's needs and requirements through developing strong relationships. 'Zoobie' is a U.S. Air Force veteran that understands end user needs and requirements.
MILITARY EXPERIENCE
U.S. Air Force
1997 - 2004
Lead Instructor I Instructional System Designer
Supervised and instructed over 1,000 students in the 14-week USAF Tactical Air Command and Control Specialists course (TACP School House).
Awarded 2002 Instructor of the Year - 334th Training Squadron
Served as Subject Matter Expert (SME) for Close Air Support (CAS) block of instruction.
Led instruction for tactical communication block of instruction.
Joint Terminal Attack Controller (JTAC)
Integrated combat air assets with the ground forces scheme of maneuver, coordinated fires, and advised conventional and special
operations forces ground commanders on how to employ Air Force combat power safely and effectively.
Served as primary advisor to conventional and special operations forces ground commanders on safe and effective employment of
USAF combat power.
Managed brigade0level and Corps-level CAS operations supporting U.S. and NATO forces.
Supervised, trained, and ensured combat-mission readiness for four (4) subordinates.
Developed and implemented air threat early warning system. Assessed enemy aircraft activity and provided early warning of potential air strikes to over 20,000 NATO personnel.
Controlled over 1,000 combat aircraft missions for Operation Allied Forces.
MILITARY TRAINING
Technical Training Instructor Course
Technical Training Teaching Practicum
Instructional System Design Course
Tests and Objectives Course
Tactical Air Command and Control Apprentice Course
Tactical Air Command and Control Craftsman Course
USAF Air Ground Operations School
Joint Firepower Control Course, Nellis AFB (NV)
USAF Combat Survival Training Course
Army Basic Airborne School
Army Pathfinder School
PROFESSIONAL EXPERIENCE
QuantaDyn Corporation
2015 - 2019
Director Business Development I Sales and Marketing
Developed and implemented procedure for identifying, qualifying, and tracking new business opportunities resulting in improved
opportunity win percentage by 50%.
Provided strategic market analysis and guidance on market trends to leadership for development of company business plan and strategy resulting in an 70% increase in training system sales.
Planned, coordinated, and executed attendance for trade shows, conferences, and customer visits ensuring 100% of leads were captured and customer interaction was initiated.
Led capture management process and liaised between internal engineering assets and customers to ensure customer requirements were addressed in the proposal, resulting in 70% win rate.
Managed social media accounts and authored marketing materials, insuring marketplace awareness/visibility of important contract awards, product development, product improvement, and new products.
Immersive Display Solutions, Inc
2013 - 2015
Director Business Development I Sales and Marketing
Identified, qualified, and tracked new business opportunities using existing account expansion, lead generation, and prospecting.
Increasing total company revenue by over 500%.
Led all proposal efforts providing input and guidance to industry partners for the new business opportunities,
resulting in an 80% win rate.
Conducted market research and developed company business plans to provide company leadership with
direction and guidance on trending market.
Introduced and implemented a plan of action and after-action-review process for all trade shows, conferences, and customer visits
ensuring all leads were captured and followed up on. Increased capture of viable opportunities by 75%.
Managed the business forecast providing critical information on sales for management.
Led international business development effort for Immersive Display Solutions and strategic partners through relationships
with NATO to gain NATO accreditation for Joint Terminal Attack Control Training System.
Fidelity Technologies Corporation
2011 - 2013
Director Business Development I Sales and Marketing
Identified new business opportunities by pro-actively creating, cultivating, and enhancing new and established
relationships with industry and government contracts.
Established and maintained the opportunity pipeline to organize business
opportunities and manage reporting of sales goals.
Directed the capture management process through communication with internal managers and
investigative processes with customers and end-users to win placement on multiple high-value omnibus contracts.
Spearheaded the development of proposals while serving as liaison between industry partners and proposal team to provide clear translation of customer requirements.
Established, developed, and maintained close relationships with customers, strategic partners, and suppliers
to gain insight and intelligence on upcoming solicitations and future opportunities.
Monitored DOD government procurement websites to identify, qualify, track and/or respond to
"Sources Sought", RFI, and requests for proposal (RFP) in order to identify new business opportunities.
Meggit Training Systems
(formerly Firearms Training Systems)
2004 - 2011
Joint Fires Account Manager
Represented company for all Joint Fires customer activities, customer relations, new product introduction,
and sales totaling over $8 million.
Led the introduction of new product line to clients worldwide resulting in $4 million in annual sales.
Developed Joint-Fires advertising/sales campaign for Joint-Fires Training System.
Joint Fires Program Manager
Managed the Joint Fires Training System Program. Coordinated cost control, customer training
requirements and quality control assessments.
Joint Fires Product Manager
Managed the development of Joint Fires applications, new product line extensions, multiple product
improvement initiatives, and the integration of key feature sets from sales to contract.
Liaison for all Joint Fires functional areas; research and development, manufacturing, sales, training, installation, materials,
and finance. Internal development subject-matter expert for Joint Fires products.
Joint Fires Subject Matter Expert
Advised engineering department on Joint Fires and Close Air Support planning, techniques and procedures during development of Joint Fires training systems. Ensured Meggitt Joint Fires Training systems became the system of record for the United States Air Force.
Installed over 60 Indirect Fire Forward Air Control Trainer (IFACT) training systems to integrate the
IFACT into the standard training system.
Trained over 225 US and International military personnel on implementation of the IFACT into their
established Joint Fires training curriculum.
EDUCATION
Troy University
Bachelor of Science - Psychology
Community College of the Air Force
AAS, Instructor of Technology and Military Science
Community College of the Air Force
AAS, Information System Technology
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