Content marketing can be tricky in the defense industry. Especially if your company is
watching every dollar disappear into pay per click (PPC) and search engine marketing (SEM). Knowing how people are searching for your business or the service line you're promoting is one the best ways to save money while still moving the needle.
At Hawkeye, we use "Trends"to keep our clients on trend. It's a great tool from Google that allows Hawkeye TCG to geofence a certain area, input key search words or phrases, and get a real time comparison of how well these words may perform in a digital marketing campaign. The best part, it's 100% free. Saving our clients time, giving us clarity while saving everyone money.
Today, the ever-changing world of content marketing feels like it moves like a school of fish. But using Google Trends is super easy and when used properly, it almost guarantees a longer, more robust digital marketing campaign.
Are you looking to make a deeper impact with your digital marketing without breaking your budget? Hawkeye can help.
- Zoobie.